New Delhi. Jawa Yezdi Motorcycles has today announced an important partnership with online retail company Flipkart. Under this collaboration, premium motorcycles from Jawa and Yezdi will now be available on Flipkart’s e-commerce platform. The company’s product range includes Jawa 42, 42 Bobber, Jawa 350 and Perak, while Yezdi’s range includes Roadster, Scrambler and Adventure models.
This partnership with Flipkart is part of the digital strategy of Jawa Yezdi Motorcycles. The move is aimed at making the shopping experience easier and accessible for customers. The company wants to further expand its reach through Flipkart’s more than 50 crore users.
Statement from the CEO of Classic Legends
Expressing happiness over the partnership, Classic Legends CEO Ashish Singh Joshi said, “Our partnership with Flipkart adds a new chapter to the premium motorcycle segment. This will not only enable bike lovers to discover and buy our motorcycles, but will also provide them with information about the performance and unique heritage of our bikes at the comfort of their homes.”
Flipkart support
Jagjit Harod, Vice President – Electronics, Flipkart, said, “With this partnership, Flipkart is adding a new dimension to the online discovery and purchase of premium products. Our AI based engine will help customers choose their perfect bike based on their preferences and riding style. Additionally, our user-friendly interface will help customers compare models, read reviews and make better decisions.”
Classic Legends’ brand journey
Classic Legends has reintroduced iconic brands like Jawa and Yezdi in India. Along with this, the company has also launched the British brand BSA Motorcycles in the Indian market. With this partnership between Jawa Yezdi Motorcycles and Flipkart, customers will now be able to easily buy their favorite premium motorcycle online. This collaboration will not only increase the reach of the company but will also ensure a new and better shopping experience for the customers.
FIRST PUBLISHED : October 1, 2024, 5:09 PM IST
