New Delhi. Recently, complaints from users regarding video quality have increased on Instagram. The issue of reduction in video quality has come to the fore on this social media platform, due to which content creators are especially being affected. Due to low video quality, not only is it difficult to watch but it is also affecting the followers of the creators.
Adam Mosseri, head of Instagram’s platforms and threads, while giving his stand on this matter, said in an interview with The Verge that there are many reasons behind this decision of the company. Mosseri said that the videos which get more views in the beginning are shown in high quality only. However, if views on a video decrease over time, its resolution is reduced. If the views on the video increase later, Instagram starts showing it in high quality again.
Objective to improve user experience
Instagram says that with this change an effort is being made to improve the user experience. Along with this, storage and internet speed are also being taken into consideration. The purpose of this new strategy of Instagram is that the video loads easily on all devices and the buffering time can be reduced, which will benefit those users whose internet connection speed is slow.
Small creators will not be affected
When asked about the impact of this change on small content creators, Mosseri said that engagement on a video does not depend on its bitrate quality but on the quality of the content and the interest of the audience. Small creators also have the same opportunities as big creators.
Resentment among content creators
However, many content creators are unhappy with this change. Content creators on social media have expressed their displeasure over this move, believing that it could have a negative impact on their video quality and viewership.
Tags: Instagram video, Tech news
FIRST PUBLISHED : November 12, 2024, 3:06 pm IST
