A camera company in Shenzhen, China, is offering cash bonuses to employees who go on dates, aiming to boost employee happiness and create a sense of belonging, South China Moring Post reported.
insta360 will award workers 66 yuan (US$9) for each post they make on the company’s online dating platform introducing single people from outside the organization.
Employees who successfully match with someone through the platform and maintain a relationship for three months will receive a 1,000 yuan (US$140) bonus, along with their matched partner and the employee who introduced them.
As of November 11, nearly 500 posts have been made on the company forum, and nearly 10,000 yuan has been distributed in awards for sharing posts about single individuals. However, no dating bonuses have been awarded yet, as the campaign is less than three months old.
The initiative has been met with mixed reactions. While some employees are enthusiastic, with one joking: “My company is more eager than my mum,” others online have expressed disapproval, stating: “Love should not be measured by money.”
The company’s move comes amid concerns over China’s declining marriage and birth rates. Government records show a significant decrease in registered marriages and the country’s birth rate hit a record low in 2023.
