Which is the Most Popular Alcohol in India: There is a lot of diversity in the drinking preferences of people in India. Who likes to drink what mostly depends on the region, social status and personal preference. However, there are some general trends. As some people believe that the most popular alcoholic beverage in India is beer. There are many reasons for this. Like beer has become socially accepted. Because beer is less intoxicating than other spirits. Apart from this, beer is available in different flavors and alcoholic percentages, making it suitable for everyone.
But the popularity of whiskey and rum is also increasing in urban areas. These are considered hard drinks compared to beer. In the last few years, the number of people drinking vodka has also increased, especially among the youth. When measuring social status, people with higher incomes generally prefer more expensive spirits, while people with lower incomes prefer beer or other traditional beverages. Some people decide what to drink on the basis of taste. Whereas the choice of many people is decided on the basis of social pressure or fashion.
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Consumption of 6.21 billion liters in 2024
If we look at the figures, alcohol consumption in India is expected to reach 6.21 billion liters by 2024. In which whiskey, vodka, beer and rum are emerging as the most preferred options. Liquor companies are expected to earn $55,840 million from this. According to a report by GQ India This data has been collected by Statistica and Future Market Insights. If this increase is compared with the figures of 2020 then it is significant. That year, approximately 5 billion liters of liquor was consumed across the country.
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Men aged 40-64 drink the most
A study conducted in 2022 by the renowned medical journal Lancet confirmed the increase in alcohol consumption in India over the last three decades. According to the report, alcohol consumption was highest among men aged 40-64 years, followed by people in the age group of 15-39 years. Many things can be considered the reason for this increase. Such as increasing income of people, increasing urban population and arrival of light and flavored variants of popular liquors. Which has naturally attracted a large section of the society.
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Whiskey is most popular in India
Despite the popularity of all the wines, one particular wine has garnered the most praise. Can you guess which one it is? By 2024, whiskey has emerged as the most popular liquor in India. According to a report, whiskey accounts for more than 60 percent of the total liquor consumption in India. Changing preferences and higher income of the urban middle class are the main reasons for the growth of the domestic whiskey market. Along with this, the demand for whiskey made in India is also increasing. These domestic brands are gradually making their mark in the global market. This belief has been reinforced by the numerous awards won by Indri, Rampur, Godavan and other brands in international spirits competitions.
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largest scotch whiskey market
India is a whiskey loving country and is currently the world’s largest Scotch whiskey market by volume. According to Moneycontrol, India’s whiskey exports increased by 26 percent in the first six months of 2024, reaching $78.5 million. Of this, blended whiskey, which accounts for half of the total exports, grew by 37 percent. Whereas exports of premium whiskey almost doubled to $6.3 million.
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Whiskey market growing at the rate of 4.61%
India’s whiskey market was worth $21.13 billion in 2023. It is expected to grow at an annual growth rate of 4.61 percent between 2024 and 2030, reaching $28.97 billion by 2030. In contrast, the Indian vodka market is expected to grow at an annual growth rate of 9.34 percent between 2023 and 2029 to reach $2,478.06 million, which is significantly lower. According to other available data, the domestic rum market is expected to reach $1.1 billion by 2030. In which there will be an annual growth rate of 5.7 percent between 2023 and 2030. Looking at these figures, it can be said that whiskey is the most popular liquor in India.
Tags: Illegal alcohol, Liquor business, Liquor shop, Wine lovers
FIRST PUBLISHED : November 29, 2024, 5:22 pm IST
