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Mumbai-born, Los Angeles-based singer-songwriter Natania has unveiled the music video for her latest single, Nautanki.
Natania releases Nautanki, a soulful single blending South Asian and global influences.
Mumbai-born, Los Angeles-based singer-songwriter Natania has released the much-anticipated music video for her latest single, Nautanki. The track, which blends introspective lyricism with exuberant musicality, is available on all major streaming platforms via DESI TRILL. Featuring prominently in Katrina Kaif’s recent bridal beauty campaign, Nautanki explores the complexities of love and heartbreak, transforming emotional vulnerability into a celebration of resilience.
An Anthem of Love and Strength
Nautanki delves into the human tendency to cling to past relationships, even when logic suggests otherwise. Drawing inspiration from a significant past love, the song connects deeply with listeners who have grappled with the emotional hold of love and longing. Natania’s poignant storytelling elevates heartbreak to an empowering anthem, further solidifying her place as a bold, innovative voice in global music.
A Visual Spectacle
The Nautanki music video, directed by Sharic Sequeria, brings the song’s energy to life with an extravagant visual narrative. Featuring 18 impeccably styled individuals in a high-fashion, speed-dating setup, the video is a maximalist display of bold personalities and the whimsical, yet dramatic, realities of human relationships. “With the Nautanki music video, we aimed to create a visual experience as vibrant and multifaceted as the song itself,” Natania said.
Collaborative Creativity
Natania shared the story behind the song’s creation: “The genesis of Nautanki was an impromptu late-night composition. The collaborative process, with contributions from David Bu, Subhi, Aman, and Zeek, brought the song to life. Sharic Sequeria’s vision perfectly captured its theatrical, resilient essence.”
Cultural Fusion at Its Best
Shabz Naqvi, co-founder of DESI TRILL, highlighted the track’s cultural significance: “Nautanki represents everything DESI TRILL stands for—bold, unapologetic, and a bridge between cultures. This release redefines South Asian music on the global stage.” With instruments like the harmonium, shehnai, and esraj woven into its sonic landscape, Nautanki offers a refreshing fusion of South Asian and contemporary global influences.
About Natania and DESI TRILL
Natania, known for her work with artists like Armaan Malik and King, has also made her mark in global sync projects, including M3GAN and Only Murders in the Building. Her signing with DESI TRILL in 2023 marks her transformation from behind-the-scenes songwriter to a front-and-center innovator, bringing South Asian artistry to international acclaim.
DESI TRILL, co-founded by Shabz Naqvi and Ty-Ty Smith, champions a fusion of hip-hop, R&B, and South Asian music, with a mission to elevate South Asian voices on the global stage. Distributed globally by Universal Music Group, the label’s tagline, “Brown Is Everywhere,” reflects its dedication to celebrating cultural identity through groundbreaking music.
